Are you sending PDF based magazines, newsletters, brochures, shopping catalog, and other company files to your potential consumers via e-mail? Please stop doing this now and let your customers view digital publications instead of plain PDF.
Why digital publications?
In most case, consumers tend to ignore any emails which contain PDF documents. The reason is obvious – PDF files are not interesting enough to hold their attention. As you know, PDFs are a bit boring, monotonous, time consuming, and so out dated. So, readers tend to delete these mails instead of reading them. As a result, your business would be ruined despite your products and services being of great quality in the market.