Business blogs are too important to be ignored. They open the windows to visitors, and give readers the insights to understand what is in store for them when they visit your professional website. Since they are very important to your business, you must take special care to see that you give visitors the most you can.
However, mistakes do creep in once a while, and the good thing about internet is you can wipe them clear and make amends. Here are some common blogging mistakes that businesses are known to commit. You should change them, the moment they come to your notice.
- Keep the Sound Effects Subtle If your business starts with a video/audio at full blast, then it is time you put an end to it. Professional blogs don’t do it anyways. It is also a turn off to visitors.
- By starting video and audios automatically, you are subconsciously controlling your visitor’s preferences. A better way is to give the reins to your visitors and see them enjoying the content. They will surely enjoy your blog.
- Choose Colors Judiciously It may be great to have lots of colors strewn all over the blog, but, that you enjoy them immensely doesn’t mean your visitors will be enjoying it too. Some colors are difficult to read and even distracting for readers. The golden rule is use as little colors as you can (does not mean you don’t use them), and let them all be soft, but bright and readable. You should particularly visit Pantone’s website to choose the right colors. They have an elaborate numbering system which you will find useful.
- Keep Advertisements to the Minimum Sometimes it so happens that you may want your business blog to generate some extra revenue for you. That is understandable. But too many ads are actually distracting for most serious readers, and serious readers are what your website needs. The rule is, ads are alright, but see to it that they don’t overshadow the contents. You focus should always be content, not the other way around. Likewise don’t place advertisements that are not relevant to the content. They should be very relevant to the blog’s content.
- Avoid Intrusive Advertisement and Popup. Your enthusiasm to monetize your blog can be counterproductive more so if you have popup showing every few seconds. If at all you want a popup (though not recommended), it should be placed before the reader has touched on reading. Likewise, when you are offering a free e-Book, don’t ask your readers for too many information. A lengthy procedure is actually a turn off, and you may not want it. Readers are busy people; they scan your pages rather than read from word to word. Always keep the X (Close) within the popup prominently. Let your readers use their discretion.
- Similarly, splash pages are best avoided. They may navigation within the website difficult, and if you have too many, expect your readers to leave for good.
- Moderate on Text Content Text content is king. Anyone will agree to it. But too much of it cutting across the length and breadth of your website is not readable. Text should be placed in columns just like in newspapers and magazines. If you have really too much of text content, and you cannot avoid them, then intersperse them with images and graphics. They can serve to create interest amongst readers. But, the images need to be relevant, not something for the sake of doing it.
- Keep Your Posts’ Length to Minimum Blog posts should be the minimum possible, but not lacking in depth or information. You can achieve this by using the minimum number of words or by using an appropriate word that will substitute for a lengthy phrase. You should not use jargon, unless your audience is a specialist group. When you use them ensure that you are using the right ones, and you are a specialist yourself. Jargons have special meaning attached to them, and before you them, double check the meaning they convey. Idiomatic expressions, idioms and figures are not appropriate for blogs. Plain common language can be very inviting to your readers.
- Give Readers Contact Information. The first important information that serious readers look is author information. Readers will like to know the author’s education, background, contact details and his/her experience and interests. If you are honest and have relevant experience on the topic, then you should straightaway mention it in the bio paragraph.
- Keep Content Unique to Your Blog When you create content, it is done at a cost. Either you commission a writer/author to do it or you craft it yourself. Either ways, there is a price attached to it, and you will want to make the best use of the content. So, if you plan to use it in multiple forums – blogs, directories, discussion boards and other places; you also run the risk of getting penalized by search engines. Considering your long term benefits against short, it is best you don’t do it.