Hello, everyone. If you are still presenting your company information and holiday discount news via PDF files, then there is a great possibility that your clients have become bored of seeing the same things time by time. How to catch the first sight of your potential clients with a unforgettable impression, how to make your company brochure outstanding from your competitors' presentations? If you are racking brain about such problems, then the following top 5 tips will drag you out from frustrations.
It occurs to me that maybe you can create a unqiue flipbook-like digital brochure (can be made by flip page software ) as your company profile.
Why company brochure is important for you?
A brochure is a nice method to package lots of information about your company, your service, products and expertise into digital format which is easy to be distributed to your clients via email and social networks. A brochure is just like a face-to-face communication with your potential clients to inform them about your discounts, business and product uses. It is of great possibility that someone suddenly becomes interested in your products or service after viewing your brochure.
Skills for designing company brochure:
1. Lay stress on your target audience: A right orientation will make your brochure more effective. Before creating brochure, you must make certain that what kind of people might be your target consumer group. It will help you to determine what content and information should be put in. This will drive your potential clients to read brochure.
2. Put important information in headline or subhead: Usually there is little patience when people read promotional or advertising content, so they are used to skimming fast to read instead of reading the whole brochure body. For such reason, it is reasonable to put the most important information in well-marked headlines or subheads to make sure the important content can get across anyway.
3. Ensure brochure cover is eye-catching enough: When you design brochure, please bear in mind that the cover might be the only part that will be read by your audience. To make full use of it, then the cover is where you should place your promotion event or product benefits. Besides, an eye-catching brochure will stand you out from competitors.
4. Make sure your brochure easy to read in simple and clear style: The customer is god. When you compose brochure, please sincerely write messages as if you are writing a letter to friends. It is the best to express you with proper font size, style, simple language instead of intricate jargons, so that everyone can easily understand the content.
5. Present brochure with unique but simple design: Suppose the brochure was too showy and over-designed, then it might take attentions away from reading the inner content; but if your brochure is not attractive enought, then you might lose attentions of your target audience when there is an intense competition. Ensure your company brochure look outstanding but not too showy, you can simply add a page flipping effect to your digital brochure while Kvisoft PDF to digital magazine converter.