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Optimizing Your Magento Store for better Usability

optimizing Magento for better usability
optimizing Magento for better usability

Magento has been powering business owners to create slick, chrome and highly interactive online stores that have helped them maximize their business reach and get past the hurdles with flair.

 The significance of Magento for building e-commerce websites is unparalleled. And the testament to the fact is the sheer number of websites that have been built on Magento and are gaining ground faster than most of their competitors.

The e-commerce realm is dominated by Magento, but every once in a while, the Magento site owners bump into some issues that they find seemingly hard to solve. Rather, there are elements or implementations that you wish to apply on your website but find it hard to bring those into effect.

Whilst the list of such features is fairly large, let’s look at 10 of the most hotly pursued elements that are rather easy to implement than what you might have been led to believe:

The Add to Cart Button

Of course, this not only comprises a key aspect of the overall buying process, but a crystal clear Add to Cart button can well and truly enhance the conversion rate. All you need to do is to take the HTML code for the button placed on the product page, and copy-paste it into the page for the CMS. As for the text on the button, it is customizable. Whether you wish to write Add to Cart or something like buy it, you can do so effortlessly.

Having a Page for Contact Details

The Contact Us page can serve to be the most perfect form of communication between your brand and your customers. And you can always include text boxes for user comments in there, apart from the basic contact details. All you need to do here is to go the Manage Pages in your CMS settings, and add the HTML with the contact form and you are good to go.

Comment box for the Products

Not every Magento site owner is aware that they can add a comment box for the products selected by the users. This comment box gives a more personalized touch to the whole system where customer can easily mention a request that eliminates the need for them to make a separate call.

Provision for Content Display in Other Languages

When you are addressing customers of multiple demographics and you do not want any language barriers to affect your prospects, you only have to download and install a pack for multiple language support. Once you install it after unpacking, you need to go to the Configuration tab in the System menu and in there, you should move to Default Config. To choose the desired languages, you simply have to select it under Manage Stores. The status should be enabled before you leave.

Having a Facebook Like Button on the Site

By now you must be more than aware of the importance of social media, and more particularly, Facebook for your website. It can really help you set off on a road to marketing success and thus, there is an easy provision for you to add a thumb-like button to your products so that the users don’t have to strain their eyes to find it and can click on it to bookmark the product on this social media account. The simple process adding the FB button involves you finding an access to the requisite template file. You can then take the code for the HTML code of the button from and paste it into the file.

When You Do Not Want to Send Over Credit Card Information over Emails

The e-commerce site owners find it an extremely bad idea for you to send over their credit card information via emails, and understandably so. With hacking running so rampant, emails are most definitely not the secure places for the confidential credit card information. To disable the setting of sending emails, you need to access the template file of the previous step, and then access the Payment Info file. Here, you can make modifications to the code so that the next time the credit card information is being sent, only the last four digits of the number are visible.

Apart from the afore-mentioned features, there are other minor hiccups that the Magento site owners face when tweaking their website to suit the user sensibilities. Some of them include the product categories not being listed, which can be simply fixed by going to catalogue/product/view template and fixed thereby. The other issues or features are resolved with equal ease.

At the end of the day, your Magento website will work as efficiently as you want it to, if only you can know how to optimize it for better user experience. Be it placing all the call to action buttons are the most accessible locations or enhancing its social media prospects, the right approach will get you there.

About the Author-

Edward Jones is working as a web developer with OSSMedia Ltd. – A leading Magento Customization Services. Apart from this, he is also involved in writing some brilliant stuff about mobile and web application development.