Learn to Set up E-Commerce Tracking in Google Analytics
Have you ever considered establishing your business on the Web?
If you have not, maybe these statistics will show you the importance of taking your marketing platform to the next level.
According to an international study by a manufacturing company and polling firm, around 98% of buyers in the UK, South Korea, and Germany have purchased online. Approximately 91% of consumers in the U.S. and in Brazil do too. The customers in Australia and China are not behind the times since 92% and 94% (respectively) of them have also bought merchandise and obtained services on the Internet.
Not only that, the research have discovered that some of the products frequently sought after by the shoppers include computer software and hardware, videos, books, consumer electronics, footwear, and apparel. Of course, this range differs by country.
Leverage Google’s Huge Popularity
But, perhaps, the biggest reason for setting up an ecommerce site is the whopping number of individuals—billions—going online. A digital marketing insight has reported that Google alone garners an estimated 1.5 billion total visits.
Looking at this figure, you can just imagine the stream of people browsing the Web. Now that is just for one search engine. Bing and Yahoo have over 200 million visits each.
All these details point out that if you want to be one of the enterprises that these consumers spot, whenever they search for goods or services, you need to establish a business website.
Use Google Analytics
Let us say that you already have a website. Now, you must not stop at page development, design, and SEO. You must also measure your performance. You can do this without too much hassle by using Google Analytics (GA), which allows you to do the following:
- Gauge your conversions and sales
- Find out the users’ activities on your site
- Learn their means of landing on your site
- Come up with methods to make them visit repeatedly
Of course, these are just general functions. Other than these, you can do more with the help of real-time data, customised reports, and powerful tools. Speaking of which, you are going to benefit greatly from this GA feature.
One of its greatest advantages is that you can set it up as a Web and/or app property. Since the focus of our topic is to organise the former, you can read about Google Mobile App Analytics here (Android) and here (iOS).
Before you can actually monitor the transactions happening on your website, you need to enable the feature using these steps.
1. Go to the “Admin” tab, which is at your account’s top right section, and click on it.
NOTE: Choose the “All Accounts” link, which you can find under the menu bar, if you are not on the “Account Administration” page.
2. Select the account name and then, the property name that consists of the profile you wish to permit tracking.
NOTE: You can click on the drop down box, which is at the left area of the menu bar, to look for a particular profile if you have plenty of properties or accounts.
3. Proceed to the “Profile Settings” tab after picking out your preferred profile from the “Profile” menu.
4. Choose “Yes, an E-Commerce Site/App” once you are on the “E-Commerce Settings” section.
5. Hit on “Apply”.
What is this?
You need this function if another portal is hosting your shopping cart or if you wish to monitor transactions across different domains.
What do you think? Are you ready to keep a close eye on your ecommerce transactions?
If you think that you still have a lot to learn, then you can always ask for the assistance of an expert. This way, you won’t have any problem using GA.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic SEO Company, which offers technical resources and solutions to SMEs (small to medium-sized enterprises) and major companies worldwide.